This graphic design trend, Mismatched and Bright, involves piecing together fonts in different widths, styles and sizes and bright, contrasting colors, much like those ’90s magazine letter cutouts but with a modern and digital twist. This playful trend emphasizes contrast and imperfection, allowing small businesses to experiment with a quirky aesthetic that grabs customers’ attention. And isn’t that what great design should do?
At its core, this graphic design trend plays with visual variety. Designers from 99designs by Vista Eva Hilla and minimalistic.a.t. describe the trend as “bright colors, original fonts with lots of personality, clean branding” and “funky bold wordmarks.”
Key elements of the Mismatched and Bright graphic design trend:
- Mismatched fonts: Different fonts, varying in size, shape and width.
- Color contrasts: Bold and unexpected contrasting colors like neon yellows and deep purples.
- Playful layouts: Asymmetry and irregular spacing for a dynamic and unique look.
- Funky wordmarks: Wordmarks using bold, quirky typography give your brand a distinct voice.